Perfume

Luxury artisanal perfume for modern women and men. Ariel’s charmingly idiosyncratic scents capture memories and emotions that evolve and unwind new notes as they wear, elevating the olfactory experience into an all-day sensory experience of the highest quality.

So good so far.

No formaldehydes

No known or suspected carcinogens

No known or suspected endocrine disruptors

Cruelty-free

Hypoallergenic

No parabens

No phthalates

Which strength is best for you?

Eau de Toilette


sunny

Often worn during the day

humidity_high

Greatest percentage of alcohol

5-10% of total fragrance concentration

air_freshener

Lightest longevity depending on skin type

Eau de Parfum


nightlight

Often worn during the evening or night out

humidity_mid

Lesser percentage of alcohol

10-20% of total fragrance concentration

airware

Moderate longevity depending on skin type

Parfum


language

For those who prioritize sillage—or lasting power of the scent

humidity_low

Least percentage of alcohol

20-40% of total fragrance concentration

air

Strongest longevity depending on skin type